OREUM
Year
2025
Client
Personal Project
Services
BRAND. MERCHANDISE DESIGN PACKAGE DESIGN POSTER DESIGN
Live site
DROP 001 JUST HOLD TIGHT
Every climber knows the moment — forearms burning, fingers slipping, the next hold just out of reach. It’s where the real fight begins. Drop 001 captures that moment like a classic manga panel: speed lines exploding, teeth gritted, a hand stretched toward the next move. No beta, no backup plan. Just hold tight.
DROP 002 TRY TAIL HOOK
Living in Canada, you see raccoons everywhere — scaling fences, hanging off rooftops, prying open bins no human could crack. Watching them, I realized they’re the most natural climbers in the city. Drop 002 brings that everyday Canadian scene onto the wall. Our raccoon climbs the only way it knows: upside down, tail hooked, refusing to let go. Heel hook, toe hook — why not a tail hook?
DROP 003 HEAVY CLIMBER
Indoor, outdoor, lead, bouldering, trad, ice, deep water. There are countless ways to climb, and the list never really ends. That’s why we left the last one blank. But whatever kind of climber you are, every attempt starts the same way: chalk up, clap once, step onto the wall. Drop 03 turns that ritual into OREUM’s first gear, a liquid chalk made for climbers who take it heavy. Fill in the blank. Then chalk up.
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